TRAVELERS TO EXPERIENCE “LA DOLCE VITA” AT NEW LUXURY VACATION CONDOMINIUM RESORT ON MISSISSIPPI’S GULF COAST

GULFPORT, Miss. -  Thursday, June 14, 2007 Sterling Resorts (www.SterlingResorts.com), one of the Southeast United States’ largest privately held vacation rental management company, will soon welcome the new Sienna on the Coast luxury vacation condominium resort to its collection of properties on Mississippi’s Gulf Coast.

Scheduled to open in July, the 82-unit resort is located in Gulfport, Miss. directly across Beach Boulevard from the Gulf of Mexico. The property, which signed an exclusive multi-year management contract with Sterling to handle rental and homeowners’ association management, becomes the company’s second resort on the Mississippi Gulf Coast.

“Sterling is thrilled to have Sienna on the Coast join our family of luxury vacation condominium resorts,” said Ken Wampler, Sterling Resort’s chief operating officer. “With its numerous amenities, great location near Biloxi’s casinos, golf courses and other amenities, in addition to all of the perks of our industry-leading Sterling Plus program, the resort will be a great addition to Mississippi’s lodging options.”

Combining Old World Italian style with modern amenities, Sienna on the Coast features two- and three-bedroom condominiums with Gulf-facing balconies, dining area and foyer, crown molding in the living room, granite countertops in the kitchen, designer light fixtures, full size washer and dryer and wiring for high-speed Internet. In addition, the property offers numerous resort amenities including a courtyard with infinity-style pool and fountain, an indoor pool, spa and sauna, fitness center, gated parking as well as a putting green.

Guests staying at Sienna on the Coast will be entitled to all the amenities of the Sterling Plus program, which provides extra perks rarely found at other vacation rentals. These amenities include discounts at participating area restaurants and retail shops, unlimited onsite DVD rentals, orientation tours at check-in, a VIP Sterling bath amenities kit featuring Gilchrist & Soames products and a Wolfgang Puck first-morning coffee starter kit.

ABOUT STERLING RESORTS:
Sterling Resorts is one of the Southeast United States’ leading vacation rental management companies. Sterling’s current portfolio includes more than 20 beautiful condominium resorts and luxurious vacation homes in Northwest Florida, Alabama and Mississippi.

A division of The Sterling Companies, headquartered in Destin, Fla. The Sterling Companies, consisting of Sterling Development, Sterling Realty and Sterling Resorts, is Northwest Florida’s only fully integrated, full-service resort development, sales and management firm providing a complete range of resort development, rental and property management, and real estate services.

For reservations or more information, visit www.SterlingResorts.com or call 1-866-5RESORT. For more information on The Sterling Companies, log onto www.thesterlingco.com.

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For more information, contact:
Jed Dunstan, Gilbert & Manjura Marketing, (407) 261-5414 or jdunstan@gilbertmanjura.com