VILLAGE AT BLUE MOUNTAIN BEACH RESORT OPENS ALONG FLORIDA’S BEACHES OF SOUTH WALTON

BEACHES OF SOUTH WALTON, Fla. -  Tuesday, May 08, 2007 The Village at Blue Mountain Beach, Northwest Florida’s newest vacation resort, recently opened in the Beaches of South Walton County. Managed by Sterling Resorts (www.SterlingResorts.com), the property features a wide variety of lodging and recreation options for travelers seeking a beach vacation with all the comforts of home.

The charming vacation resort, comprised of 177 rental homes, town homes and condominiums, offers travelers a home-away-from-home vacation experience. In addition, guests selecting units managed by Sterling Resorts receive exclusive access to the Village’s Beach Club, which features a tropical pool, private beach, fitness center, poolside café, shuffleboard courts and beach service, as well as reduced rates on golf carts and water sports equipment rental. By summer 2008, the Village’s Beach Club will welcome two full-service restaurants.

“Sterling Resorts is thrilled to be the official onsite management company for one of Northwest Florida’s most exciting new resorts,” said Ken Wampler, Sterling Resorts’ chief operating officer. “From spacious accommodations and a unique community setting to resort amenities and a great location near attractions, shopping and restaurants, Sterling guests at Village at Blue Mountain Beach will experience the best Northwest Florida has to offer.”

Centrally located along scenic highway 30-A between Destin and Panama City Beach, Fla., the Village at Blue Mountain Beach is within a short drive of championship golf and award-winning dining, as well as designer and outlet shopping.

This master-planned destination offers two- to four-bedroom condominiums, one- to five-bedroom vacation houses and town homes ranging in size from 935 to 3,000 square feet. Each condominium and home comes completely furnished with modern décor and offers fully equipped kitchens, large balconies or patios, wireless high-speed Internet and full-sized washers and dryers.

Sterling guests staying at the Village at Blue Mountain Beach also receive all the benefits of the Sterling Plus program, featuring many extra perks rarely found at other vacation rentals. These amenities include membership privileges and discounts on golf at Kelly Plantation in Destin, Fla., featuring the Fred Couples championship course. In addition, Sterling Resorts offer discounts at participating restaurants and retail shops, unlimited DVD rentals, orientation tour at check-in, Gilchrist & Soames bath amenities and a Wolfgang Puck first-morning coffee starter kit.

For more information about Village at Blue Mountain Beach and Sterling Resorts, visit www.SterlingResorts.com or call 1-866-5RESORT.

ABOUT STERLING RESORTS:
Sterling Resorts is one of the Southeast United States’ leading vacation rental management companies. Sterling’s current portfolio includes more than 20 beautiful condominium resorts and luxurious vacation homes in Northwest Florida, Alabama and Mississippi.

With a wide selection of beachfront condominiums and vacation homes available for rent, including studios, one- to four-bedroom units and penthouse suites, Sterling’s mission is to provide the highest-quality vacation experience on the Gulf Coast. All Sterling Resorts condominiums feature a fully equipped kitchen, a king-size bed, washer and dryer, refrigerator with icemaker, cable TV and DVD/VCR and a private balcony.

In addition, Sterling Resorts guests receive all the benefits of the Sterling Plus program, which includes a check-in orientation for new arrivals, a Wolfgang Puck first-morning coffee-starter kit, onsite equipment rentals, discounts at participating restaurants and shops and Gilchrist & Soames bath amenities.

Sterling Resorts is a division of The Sterling Companies, headquartered in Destin, Fla. The Sterling Companies, consisting of Sterling Development, Sterling Realty and Sterling Resorts, is Northwest Florida’s only fully integrated, full-service resort development, sales and management firm providing a complete range of resort development, rental and property management, and real estate services.

For reservations or more information, visit www.SterlingResorts.com or call 1-866-5RESORT. For more information on The Sterling Companies, log onto www.thesterlingco.com.

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Jed Dunstan, Gilbert Manjura Marketing, (407) 261-5414 or jdunstan@gilbertmanjura.com